Category: Marketing

Influencer Partnership are collaborations between brands or businesses and social media influencers to promote products, services or Campaigns. Influencer, who have large following on platforms like Instagram, TikTok, YouTube, or Twitter, use their reach and credibility to endorse or showcase a brand in exchange for payment, products, or other incentives. These partnerships are mutually beneficial:…

A Channel Benchmarking is depth study to compare a brand’s channel with the market and the competition, to identify channel strengths and weakness foe a large selection of criteria. It is a QUALIATIVE approach to channel analysis. Marketers can improve their performance with marketing channel benchmarks. Marketing Channel Benchmarking Strategies. Here are some effective strategies…

Content Marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind. When it’s time to buy what you sell. The ultimate goal is to drive profitable customer…

Social Media Marketing is the use of platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social Media Marketing is becoming more popular for both practitioners and researchers. Most social media platforms such as, Facebook, LinkedIn, Instagram, and X, among others, have built-in…

Voice search allows users to search the internet using voice commands, rather than typing. Voice search in marketing refers to optimizing content and strategies to cater to users who search using voice-activated devices, like smartphones or smart speakers. As this trend grows, it’s crucial for marketers to adapt their SEO strategies and content to align…

Sustainability Marketing refers to promoting products or services that emphasize environmental and social responsibility. It involves strategies that highlight a brand’s commitment to sustainable practices. It is a way for companies to address concerns about sustainability resources. Sustainable marketing is a purpose driven practice that works to orientate businesses, brands and society towards a sustainable…

AI Automation connects entire, complex processes and streamline workflows. Automation began with robots performing repetitive tasks also called robotic process automation. As artificial intelligence evolved, automation’s capabilities have expanded to include end to end processes, connecting systems, and orchestrating work. Benefits of AI Automation. We’ve learned that AI automation, or intelligent automation, uses the cognitive…